Design Culture Now
Design Objective: Create a campaign for a lecture series about contemporary design. The campaign must convey the excitement of contemporary design to an audience of designers and students. The information itself must also constitute the imagery of the campaign.
Design Statement: The campaign is created using minimal elements to create a contemporary design. The event title, Design Culture Now, is placed in a black circle for emphasis. Culture and Now are broken up with a pop of green to make it visually pleasing. The layout for the information has been placed into four sections giving each person their own space. Bold and scaled type were used to create hierarchy within the information. In the background elements, dots and lines are connected to emphasize a contemporary look, with movement added from triangular blocks crossing from the top to bottom.
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