Design Objective: To utilize knowledge of design theory, advanced design practices, color theory, and a solid understanding of typography to create a multi-piece, multi-media design for a brewery.
Design Statement: Maoli Brewing Company is located in Santa Monica, CA. The vibrant colors used in the branding and packaging are based off of the Hawaiian culture and laid-back lifestyle. Maoli features two brews—Freaky Tiki and Shark Bite. Each brew features a unique, graphically reduced tiki that is customized for each brew. Patterns were created to enhance the packaging and a stacked type treatment was created to add extra thematic elements. The color palettes of the labels and packaging are intentionally limited.