Food Truck

The Mad Batter

Design Objective: To utilize knowledge of design theory, advanced design practices, color theory and a solid understanding of campaigns to create full identity for a food truck business.

Design Statement: The Mad Batter is a food truck business that sells confectionery goods and a variety of coffees. The logo was created as a whimsical interpretation of Alice in Wonderland, and utilizes a whisk underneath. The type used for the logo has similar elements to the logo mark, so that both work together cohesively. To market the business even further, patterns were created using confections that are sold from the business. The logo and patterns are translated onto the door hanger and marketing collateral. The door hanger includes the menu, patterns, and brand for cohesion and recognition.





Alex Lor

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