Puppy Love

Design Objective: Create a subscription box theme, along with a logo, shipping box, and welcome card design. The goal is to create a fresh  cohesive identity, draw in more visitors, and increase membership.

Design Statement: To achieve the logo, simple silhouettes of hands were placed together to frame the shape of a puppy. Along with this graphic reduction, a heart was added to define the nose (and our love for pets!). The eyes are kept simple at a certain proportion and distance. A serif font was added to complement the logo mark. It is intentional to have no space in-between the words; therefore, two different colors are used to separate them and keep them legible. The welcome card has a simple front with the logo, while the back welcomes the customer. Users are also encouraged to share their experiences through various media platforms.





Alex Lor

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